King Alex founded Latest Freight International on the 20th Jan 2009. Simultaneously an office was opened at the O.R. Tambo Int’l Airport to carry out all clearing and forwarding operations. The King attended at CIDA City Campus (South Africa) based in Johannesburg, is the first virtually free higher education institution in South Africa, offering holistic education to historically disadvantaged youth who would not otherwise be able to access higher education. The King graduated with a degree in Business Administration.